Student’s tips: 3 steps to build a digital personal brand

We explain in a previous article, why as a student, you should create your digital personal brand: Why students should create their digital personal branding

In this article, we present in 3 steps to follow to build an authentic digital personal brand:

1.     Start by analyzing your e-reputation and measuring the quality of your e-reputation:

·        Type your full name on google, observe results and update informations: web result, image, video, forum, old messages on sites...

2.     Select the right web platforms and optimize your profile:

·        LinkedIn is indispensable to create your professional network, it allows to keep in touch with professors, other students (future engineers and manager of tomorrow) and job market actualities.

·        Facebook can also be used but, in personal branding, Facebook is a tool that must be controlled to prevent your privacy from turning against your brand.

3.     Create your own e-portfolio and always learn new skills:

·        write articles, create blogs, YouTube videos, websites, propose freelance assignments (you are not going to get projects so easily but at least you will have an idea about the needs of the market).

·        Beyond social networks, there are other interesting platforms that can help to develop your personal brand:  Github, Fiverr, Talent.io, Upwork ,etc..

Build your digital personal brand and create a positive impact around you.

By Naouar Belghini