In 2020, how can Moroccan
entrepreneurs take advantage of new technologies to build small & smart
business??
Here are some trending technologies
that Moroccan business owners with limited capital can explore:
1. Artificial Intelligence
Artificial intelligence was initially created to
support humans by helping reduce manual work and enhancing productivity, now it
is considered as a game-changer for business.
It has become low-priced for small
businesses as well although, initially, it was very prohibitive.
Chatbots, objects recognition and Marketing are
some approaches to employ AI in small business:
Chatbots are a good example of
AI small business applications. They are able to interact with customers,
answer simple & difficult questions, and allow businesses with limited
staff to appear prominent.
Objects recognition, usually, involves
solutions that are able to identify items, objects and people from a sequence
of images. There are many frameworks that make it easy to construct, train and
deploy object detection models. TensorFlow is a great free and open-source
framework developed by Google, capable of localizing and identifying multiple
objects in a single image. It is widely used by many big companies to perform
machine learning programs and can be easily adopted by small companies too.
Artificial intelligence is also useful in
marketing. Tools based on AI help in analyzing customer behaviors, in deciding
the marketing budget, in defining an email marketing strategy, etc…
2. Blockchain Technology
blockchain technology is considered a disruptive technology that small
businesses can exploit to save on payment processors and maintain secure
records of financial contracts and data.
For example, - cryptocurrency- the most popular blockchain technology, is
exploding. It allows transferring funds directly and securely to anyone in the
world instantly and at ultra-low fees. The number of users using cryptocurrency
exchange jumped exponentially, in few years, from thousands of people to some
millions by 2019.
Blockchain technologies can be used also to manage digital identities. It
can be applied to identity applications in many areas like online account
login, passports and birth certificates.
Another way to use blockchain technology is supply chain communication
and proof of provenance. By developing blockchain technology solutions, an enterprise
can offer digital records that show stakeholders the state of the product at
each value-added step.
3. Mobile marketing
Mobile is a growing trend that will continue to
rise in 2020 and into the future.
Mobile applications can increase in a significant way customers engagement by providing personalized targeted advertisements based
on the geo-localization of
customers.
Another way to take advantage of the popularity
of smartphones and tablets is offering one-click online mobile payments Wallet to help
customers paying their bills.
4. 3D printing
One of the businesses changing technologies is
3D printing. The idea behind is to print everything one would need to be
printed using 3D printers. A decade ago, 3D printers were expensive machines reserved for big companies.
Thanks to the RepRap open-source 3D
printing, these machines have become practical and low-cost products for use by
designers, engineers, schools, universities, and even novice consumers.
One of the bestsellers 3D printers on Amazon
Business, under the price of $200, is the Monoprice Select Mini Pro printer.
5. Augmented, virtual and mixed reality
Extended Reality (XR) represents the evolving technology that catches
terms covering new and emerging technologies used to create more immersive
digital experiences. More specifically, it refers to augmented reality (AR),
virtual reality (VR) and mixed reality (MR).
Nowadays, AR and VR are
already revolutionizing medicine, architecture and design, and the
possibilities for small businesses are sure. They not only offer a
different way for businesses to demonstrate products and services but they can
also change the process of how companies develop their solutions.
Beauty and fashion brands have been early adopters of augmented reality,
since it can demonstrate samples in stores without the time or expense to apply
them to customers.
Interior-design is also a profitable market where
augmented-reality can be explored to achieve interactive virtual demos.
Timoni West, director of XR, Unity Labs says:
“Computers are taking in massive amounts of world data, and are able to
instantly process and do something useful with it. This is what makes augmented
reality possible . . . UX designers will have to adjust accordingly:
instead of making responsive design just for different devices, they’ll have to
start thinking about responsive design as computers react to everything in the
real world. Gestures, voice, gaze, time of day, how many people are in the
room, and where you are: all of these variables are now new user inputs that
have to be taken into account”.
Niice
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