Why students should create their digital personal branding

student branding
Personal branding is the practice of people marketing themselves and their careers as brands< Wikipedia>.

When students build early their brands, they’re not only marketing their hard skills, but also their personality, communication style and passions.

It is important for students to build a digital personal brand so it can help them to work out career aspirations, and matching who they are and what career best suits their personalities.

Absence of an online presence or not controlling it could potentially send a negative message that the student lacks digital communications skills.

Even worse, if you type your name on google and there is no result, it does mean that you are a cadaver!!

So nowadays, building a student digital brand is a must. You may change direction but keeping your own vision and mission in mind.

Next article will explain, step by step, how to build an authentic digital and personal brand for young students.

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